Building Brand Relevance

8.5”x11” brochure that unfolds to a poster of Puerto Rico depicting surfing spots, details about where to find them and what to expect. The size and content made it a one of a kind, building desire and brand relevance for surfing fans.

This was one of the few occasions in which I went beyond creating the concept and the copy and  designed the whole project for a paying client.

In the pics:

Cover/exterior and interior. Produced by JDC; printed in Colombia. Ads suministrated by clients/agencies.

Client:

JDC while Freelance

Role:

Creative & Art Direction, Copywriter

Portfolio: Marketing Centric

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Web design & content development by L.Aponte © 2009 . Updated in May, 2011

digital portfolio of Lizanne Aponte, Freelance Copyriter & Strategic Idea Planner