Winning Consumers where it counts

Multi-brand promotion created for P&G, considered by many a pioneer in shopper marketing.

The difference between what you see here and what in the old days we used to call in-store or POP is that in shopper marketing we create materials and events for the store leveraging strategically on consumer insights and shopping behavior researchEach piece meets a specific objective according to the purchase path receptivity model.

Overall results earned this program a P&G’s Brand Building Award.

Client:

P&G @ ARC/LEO BURNETT

Role:

Creative Director/Copywriter

Portfolio: Shopper Marketing

Web design & content development by L.Aponte © 2009 . Updated in May, 2011

digital portfolio of Lizanne Aponte, Freelance Copyriter & Strategic Idea Planner