From Puerto Rico to the World
TV and print executions created for the brand's quality campaign.
McDonald's Corporation made it their global benchmark for their quality statement and the TV commercial was exported for translation and use in foreign markets such as Argentina and Russia, among many other.
Client:
McDonald's @ LEO BURNETT
Role:
Senior Copywriter
Press play to watch video (.mpg). Or visit a foreign market version in .wmv format.
Portfolio: Conquering Foreign Markets
Web design & content development by L.Aponte © 2009 . Updated in May, 2011
digital portfolio of Lizanne Aponte, Freelance Copyriter & Strategic Idea Planner
