Lovin' the Caribbean
Creating promotions and naming new products for the Caribbean Region (from Dominican Republic to Suriname) required much more than creativity and writing skills.
It required curiosity and thorough understanding of market differences beyond language (i.e. idiomatic expressions, response to physical traits in talent selection, cultural sensibility, among many other).
In the pics, print executions for tactical efforts targeted to the Caribbean markets.
Client:
McDonald's @ LEO BURNETTT
Role:
Senior Copywriter
Portfolio: Conquering Foreign Markets
Web design & content development by L.Aponte © 2009 . Updated in May, 2011
digital portfolio of Lizanne Aponte, Freelance Copyriter & Strategic Idea Planner
