Big Comeback with a Wow Effect!

Our challenge was to create a launching effort for Herbal Essences during the Summer. The brand, that already had a reputation attached to "organic experiences", was returning to the market with a reformulated line and a new package design.

We created a unique brand experience delivering the product and the news to the target at a moment we feel they were more receptive.

See the VNR and Photo Tour for final results.

Client:

P&G @ ARC/LEO BURNETT

Role:

Creative Director/Copywriter

Portfolio: Unique Brand Experience

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Web design & content development by L.Aponte © 2009 . Updated in May, 2011

digital portfolio of Lizanne Aponte, Freelance Copyriter & Strategic Idea Planner