Engaging the Caribbean & Central America
Portfolio: Conquering Foreign Markets
Leading the pitch for this account was an exquisite process. The assignment was to “reinvent” their biggest Regional Program. A great team of GreyPR and LATAM professionals worked amazingly to succeed. Their unique combination of multiple hidden talents and expertise beyond scope of work gave us the edge to excel.
The first three months after winning the business were crucial to set the foundation for long term results. The most fascinating challenges included achieving a clear understanding of their strong strategic point of view, mastering the markets’ intelligence and working with HR and Top Management to recruit and train the right team..
Client:
Heineken Caribbean & Central America (HCCA)@ GREYPR
Role:
Strategic Marketing Planner
Photos @ 2008 St. Maarten Heineken Regatta 5 day event, assisting clients with the logistics for worldwide VIP guests.
Web design & content development by L.Aponte © 2009 . Updated in May, 2011
digital portfolio of Lizanne Aponte, Freelance Copyriter & Strategic Idea Planner
