Infusing Life to a Brand
The original challenge was to generate buzz and desire for the brand, by creating a giveaway (a gift) that people will wanted to have and to show others that they got it.
As a copywriter, I saw the opportunity to create a character named “Alivio” (relief), embodied by a band aid with human attributes. In addition to meeting immediate objectives, it would provide endless marketing opportunities to connect with the consumers and communicate the brand values.
The team of SG&P did great selling the idea. More importantly, the Art Directors did a brilliant job incorporating the logo and creating a series of original illustrations for multiple applications, i.e. shoppers, in-store signage, a live size costume, notebook labels for back-to-school and everything in between.
Client:
Farmacias El Amal@Sajo, Garcia & Partners while Freelance
Portfolio: Marketing Centric
Role:
Senior Copywriter
Web design & content development by L.Aponte © 2009 . Updated in May, 2011
digital portfolio of Lizanne Aponte, Freelance Copyriter & Strategic Idea Planner
