Web design & content development by L.Aponte © 2009 . Updated in May, 2011

Portfolio: Innovation

Entertainment Just for Boys

New media evoking gay themed fun, created for the adult content channel, G-channel.

In order to connect with the target without reaching the wrong audience (kids), soap dispenser ads were installed in bathrooms @gay and adult entertainment venues. DC Chemicals made it happen by creating  their Watch Media division.

Awards:

Cúspide’s Gran Prix & Gold Awards; Finalist in FIAP, New York Fest & Caribe Festival, among other.

Client:

DIRECTV @ LEO BURNETT

Role:

Senior Copywriter

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digital portfolio of Lizanne Aponte, Freelance Copyriter & Strategic Idea Planner