Leveraging a Winning Insight

Unique initiative to support Always Clean Launching Campaign. Inspired by the insight about how most women use public rest-rooms (they do not sit down).

Creating a new touch point with the help of Tactical Media, allowed us to leverage on the moment when the consumer was more receptive to the message.

The biggest challenge?  Explaining the  value of the insight to male team members, decision makers and suppliers.

Client:

P&G @ ARC/LEO BURNETT

Role:

Creative Director/Copywriter

Photos@ Baru. Tablas & Buffalo Wings. By Tactical Media.

Portfolio: Innovation

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digital portfolio of Lizanne Aponte, Freelance Copyriter & Strategic Idea Planner

Web design & content development by L.Aponte © 2009 . Updated in May, 2011